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STRATEGY
& BRAND 
DESIGNER

2018 - 2023

JOSEFINA
GUZMÁN

​

ABOUT ME — Passionate about merging branding and business, I'm Josefina, a seasoned textile and strategy designer. With a rich background spanning retail, branding consultancy, sustainability initiatives, and entrepreneurship, I offer a unique blend of creativity and strategic thinking.

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SKILLS

User Experience & Brand Strategy

Ecommerce & Marketing

Design Sprints

Product & Fashion Design

OTHER INTERESTS

Wellness

Nutrition

Sustainability

Fungi

SELECTED

WORK

EXPERIENCE & BRAND DESIGN

YEAR
2019-2021

COUNTRY
Latam

ROLE
Service & Experience Design, UX, Business Strategy | @BSOUL.COM

PROJECT OUTPUT
Personas, Benchmark Analysis, Emotional Journey, Wireframes, New Ecommerce and Branding Identity
 

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PERSONAL VENTURE

YEAR
2018-2023

COUNTRY
Chile

ROLE
Product Design, Marketing, E-commerce, Business Strategy
| @ADEU.CL

PROJECT OUTPUT
Brand & Business Development
 

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NEOBANK CASE STUDY

YEAR
2022

COUNTRY
Germany

ROLE
UX/UI designer | @LEAP!

PROJECT OUTPUT
User Flow, Persona, Benchmark Study, Design System and High-fidelity Digital Prototype

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GRAPHIC & BRAND DESIGN

YEAR
2017 - 2023

COUNTRY
Chile, Spain & the UK

ROLE
Graphic & Brand Designer

PROJECT OUTPUT
Logos, brochures, infographics, Branding and Web Design in Shopify. 

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WORK

EXPERIENCE

Brand Strategy Consultant

Salty Co - London

Sept 2022 - Jan 2023

Brand Design Manager

BSOUL- Chile

June 2019 - Aug 2021

Fashion Designer

Singolare - Chile

March - June 2019

Graphic Designer

Lorna Murray Studio - Sydney

Dec 2016 - Jun 2017

CONTACT

Have a project you’d like to discuss? Let's talk!

JG

© JOSEFINA GUZMÁN 2023. ALL RIGHTS RESERVED.

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